Design Category: Graphic Design, Digital Design, Email Marketing, Video Production
Industry: Tourism and Hospitality – The Ralan Group (Property Developer)
Date: June 2016 – June 2018
Location: Surfers Paradise, Gold Coast

Voted Australia’s #1 Family Resort

Paradise Resort Gold Coast is a favourite for generations of families; offering a waterpark, daily activities, supervision for children and only a few minutes walk from the world famous Surfers Paradise beach. There are 350 rooms on site starting from $230 per night.

My Key Responsibilities:

• Work within a Sales and Marketing team
• Create artwork for campaigns: google banner ads, social media posts and EDMs (email direct marketing using Salesforce or Vision 6 software)
• Design animated hero banners, buttons, icons and ‘call to actions’
• Design monthly newsletters
• Storyboard and create videos as well as TV screen stills (using Wondershare software)
• Manage the daily schedule of TV screens (using Brightsign software)
• Create marketing collateral: brochures, flyers, posters, point of sale items, in-room items, large scale signage
• Liaise with upper management, clientele, printers and software companies
• Attend design conferences and learn online tutorials
• Manage design task from initial brief to final production

Samples of Work

Video Production:

Storyboard and produce videos promoting food and beverage specials to appear in the cafe and bar as well as YouTube channel and Facebook.