Knauf
Design Category: Graphic Design, Digital Design, Marketing Collateral
Industry: Building, Construction and Engineering
Date: 2019 – 2020
Location: Brisbane and Australia wide
Marketing Collateral for Knauf, Manufacturer and Supplier of Plasterboard Products
Knauf is an international construction company originating in Germany in 1932. It is the leading manufacturer of building materials including plasterboard, joint compounds and metal framing. It has more than 150 production sites worldwide including Australia.
My Key Responsibilities:
- Design marketing collateral according to Knauf brand guidelines
- Design full scale campaigns including print ads, pull up banners and digital assets including Google banner ads
- Design signage and point-of-sale items
- Design brochures, technical data sheets, catalogues, white papers and flyers
- Design illustrations and posters
- Design trade show items including signage, media walls and merchandise
- Design product imagery for website
- Design website and social media assets
- Work according to the brand guidelines, marketing strategy and deadline
- Liaise with the Knauf staff including the marketing team; management, production managers, content marketing strategists, printers and affiliated suppliers
- Design, manage and produce design task from initial brief to final production
Samples of Work
Campaign Design:
The Knauf ‘Know-How’ campaign consisted of print ads, signage, pull up banners and digital assets including Google banner ads.
Poster Design:
Technical poster design and signage.
Brochure Design:
Price lists, brochures, technical data sheets, catalogues, white papers and flyers.
Trade Show Design:
Signage, media walls and merchandise.
