Design Category: Graphic Design, Digital Design, Full Scale National Brand Launch
Industry: Building, Construction and Engineering
Date: 2021 – Current
Location: Brisbane and Australia wide

National Brand Launch of Siniat to the Australian Construction Market

Global construction company Etex expanded it’s global footprint within the Australian construction market with it’s subsidiary brand Siniat in 2021. Etex, headquartered in Belgium since 1905, is a family-owned group operating 107 production sites in 42 countries. They are the manufacturer and distributor of Siniat construction products including plasterboard, metals and compounds.

My Key Responsibilities:

• Provide Senior Graphic Design experience and production skills to complete national rollout of brand assets according to Etex brand guidelines and Siniat brand guidelines
• Design a range of logos to include registered and trademark symbols
• Design store signage and point-of-sale items
• Design price lists, brochures, technical data sheets, catalogues, white papers and flyers
• Design packaging for various products; bags, boxes and buckets as well as tape and labelling
• Design car signage and vehicle wraps for trucks, utes and other vehicles
• Design illustrations and posters as well as workplace, health and safety items
• Design trade show items including signage, media walls and merchandise
• Design product imagery for website
• Design website and social media assets
• Work according to the brand roll-out schedule and marketing strategy
• Work toward deadline of launch dates
• Liaise with the Etex staff including marketing team; management, production managers, content marketing strategists, printers and affiliated suppliers
• Design, manage and produce design task from initial brief to final production

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Samples of Work

Brochure Design:

Price lists, brochures, technical data sheets, catalogues, white papers and flyers.

Packaging Design:

Packaging for various products; bags, boxes and buckets as well as tape and labelling.

Signage Design:

Design signage for shop fronts and vehicle wraps for trucks, utes and other vehicles.